About prices and discounts
Discounts and sale deals. They seem a matter of course. But are they?
Everybody loves a huge sale, right? Well, maybe not.
There's a lot to be said against a sale. Nobody likes to spend full price - only to find their product a week later for half the price. Nobody likes holding back until the sale starts - only to find that their coveted size or colour is sold out.
A discount sends a strange message. As if you are cheated if you pay full price.
From the point of view of the retailer, a sale is a strange notion. You have decided on a fair price, why would you sell it for less? If you do, either your price wasn't fair, or you're selling yourself short. Either way, someone is cheated.
On the other hand, it is nice to treat customers every now and then...
And as a customer, it is nice to receive a treat or to benefit from a lucky chance...
So how should we go about this?
This is how we will do it.
We don't do sales. Our prices are fair, for ourselves, our producers and our customers. Our products are worth the money. (We know we ain't cheap... There's a good reason for that. Cheap only means that someone else is paying the bill. We do quality, we don't do cheap.)
No flash sales, no fear of missing out, no deception when you pay the normal price. This is fair and square all round. Nobody likes to miss out on something, or to be taken advantage of. And you won't. It's not necessary to search the internet for Yarnz coupon codes, or to subscribe to our newsletter just to not miss out on a deal. It's not necessary to develop any strategy.
You buy what you want, when you want it.
As with all rules, there are exceptions. These are:
Clearance sales. Sometimes we need to let something go.
Then we'll price the product as low as we can. So you know that you don't have to wait, to see if prices might drop even further - with the risk of your favorite colour selling out, etc. And we sell them off as quick as we can. That's fair all round.
For events where we're present with a booth, we may decide to make special deals. For those who can't make it to the event, for whatever reason, we will set up a general discount in the webshop. This will usually be announced in our newsletter, on the social media and in the webshop itself.
You can find our agenda on the bottom left of our website. So if you feel like waiting for a special deal, feel free to plan your purchases.
Stock-wise: purchases on the event will come first. It's impossible for us to keep all stock up to date in the webshop during an event. So do keep in mind that your online order may be sold out and that you might have to wait for it a bit longer.
Individual treats. We may decide to add a little something to your order, if and when we can.
Presales. Sometimes we (partially) finance an addition to our collection via a presale. If you buy in a presale, you have to wait much longer to receive your order. In exchange you get a discount.
As always, we'd love to hear your opinion. We think this is a good idea, but we don't claim to have The Wisdom of the World... We're learning as we go along, just like everybody.
So these rules might change. Or they may not. If you have a suggestion on how we could do things better, don't hesitate to contact us.
May 11 & 12: Dutch Knitting Festival Rijswijk